Četvrtak, ožujak 13, 2025
The Package Holidays sector is the largest in Pakistan, with an estimated market value of $1.92 billion.
Pakistan’s travel and tourism sector is poised for substantial growth, with forecasts suggesting it could generate over $4 billion in revenue by 2025. As the country’s tourism infrastructure continues to develop and the market expands, experts predict a surge in the sector’s growth in the near future.
According to the latest report from Statista on Pakistan’s Travel and Tourism, the industry is set to grow at an annual rate of 6.75% from 2025 to 2029, potentially reaching a market value of $5.53 billion by 2029. This growth is being driven by both domestic and international travelers exploring the country’s vibrant cultural heritage and natural wonders.
The largest segment of this market is ‘Package Holidays,’ which is projected to reach a value of $1.92 billion by 2025. The number of users in this segment is expected to grow to 22.17 million by 2029, fueled by a rising demand for the convenience of pre-arranged travel options. Additionally, the sector is set to witness a significant shift toward digital engagement, with online sales expected to account for 66% of total revenue by 2029, according to Geo TV.
Domestic tourism is a major driving force behind the growth of Pakistan’s travel sector. More and more Pakistanis are opting to explore their own country, spurred by improved infrastructure, higher disposable incomes, and a growing sense of national pride. Additionally, the role of social media and online booking platforms has made planning trips more convenient and accessible.
Macroeconomic factors, such as government initiatives, infrastructure improvements, and the expansion of international flight routes, are also contributing to the rise of Pakistan’s tourism industry. Furthermore, the country’s increasing political stability and enhanced security measures have helped boost traveler confidence, making Pakistan a more appealing destination for both domestic and international visitors.
With these driving forces at work, Pakistan’s travel and tourism industry is poised for significant growth and is on course to emerge as one of the most dynamic markets in the region in the near future.
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