Vijetnamski turistički sektor postigao je izvanrednu prepoznatljivost s neusporedivim rastom pretraživanja Da Nanga i Ha Gianga od strane globalnih putnika 2025.

Srijeda, ožujak 12, 2025

Vijetnamska turistička industrija napreduje 2025., s rekordnim interesom za Da Nang, Ha Giang i Ho Chi Minh City, vođen trendovima održivog i avanturističkog putovanja.

Vietnam’s tourism sector is increasingly gaining recognition and strengthening its competitive edge in the international market, particularly in Asia.

Recent reports from both local and international tourism research organizations have highlighted Vietnam as a top destination, attracting significant attention from global travelers. Digital travel platform Agoda revealed that Da Nang was the most searched destination for US tourists in January 2025, outpacing Tokyo and Bangkok with an impressive 1,538% year-over-year growth from January 2024.

Notably, Da Nang entered the top five most searched cities by North American travelers in July 2024 and has consistently maintained its strong position ever since. Ha Giang, known for its spectacular mountain passes and stunning natural beauty, is quickly becoming a must-visit destination. The province is especially popular for motorbike adventure tours, allowing visitors to explore local towns and ethnic minority villages over five to six days.

In 2025, Ha Giang saw a surge in interest from US, South Korean, and Taiwanese tourists, with the strongest growth in search volume coming from South Korean visitors. This shift reflects a global preference for immersive, adventure-based travel experiences, according to Vu Ngoc Lam, Agoda Vietnam’s Country Director.

Vietnam welcomed 711,464 Japanese tourists in 2024, with Ho Chi Minh City (HCM City) alone hosting 348,239 visitors, making Japan one of the city’s top six international tourist markets. Phan Phuong Hoang, Deputy General Director of Vietravel, noted the steady year-on-year increase in Japanese visitors. Marketing campaigns in Japan are particularly focused between October and March, during the country’s peak travel season.

Bui Thi Ngoc Hieu, Deputy Director of HCM City’s Department of Tourism, highlighted the frequency of direct flights between Vietnam and Japan as a key driver for this growth, providing a solid foundation to expand international tourism further.

A report by The Outbox Company, a Vietnam-based travel intelligence firm, confirmed Vietnam’s growing presence in Asia’s tourism landscape. The report showed that Thailand, Indonesia, and India ranked Vietnam highly, with scores of 142.8, 138.8, and 138.2, respectively, indicating strong brand recognition in these markets.

Experts suggest that Vietnam should leverage its growing tourism momentum by enhancing destination branding, introducing innovative tourism products, and expanding marketing efforts in high-potential markets. Tourism businesses and agencies emphasize the need to focus on emerging markets and build a strong brand identity. They also stress improving service quality in restaurants and accommodations as essential for long-term success.

In a move to promote tourism, HCM City’s Department of Tourism has launched a campaign at Tan Son Nhat International Airport, greeting international visitors with multilingual messages and QR codes linking to the city’s tourism information. The campaign targets over 40 million passengers who pass through the airport each year and is displayed in 27 languages on LED screens throughout the terminal.

Industry experts anticipate that 2025 will be a pivotal year for HCM City’s tourism sector, marked by a diverse range of tourism products, high-quality services, exciting events, and innovative marketing strategies that will continue to elevate Vietnam’s tourism profile on the global stage.

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